Welcome to
Paulaner Bräuhaus

BLN Restaurants & Caterings' Paulaner Bräuhaus Shanghai brand was created in 1997 when BLN's parent company, the Namchow Group, partnered with the German Paulaner Group.

The Paulaner Bräuhaus Shanghai brand has four locations strategically placed throughout the city. They include Xintiandi, Binjiang Park in Pudong, Raffles City Changning near Zhongshan Park in Puxi, as well as near the site of the 2010 Shanghai World Expo.

As ambassadors of the authentic Bavarian lifestyle, with our homebrewed Paulaner beer and Bavarian specialties, we’ve created the feeling of Bavarian oases in the middle of Shanghai and welcome you to enjoy the spirit of Bavarian Gemütlichkeit (lit. coziness) in our rustic, charming restaurants around the city as well as on the relaxing outdoor spaces, which is an essential part of all our outlets.


Your Paulaner Bräuhaus Team


@ Expo:
#555 Shibo AvenuePudong
@ Xintiandi
House 19-20, North Block Xintiandi,
Lane 181, Taicang Road
@ Binjiang
Riverside Promenade, Binjiang Dadao, Pudong
@ Raffles City Changning
Dodson Hall (Unit H5 @ Courtyard)
# 1197 Changning Road, Changning District



Phone: @ Expo: +86 (0)21 2206 0555 | @ Xintiandi +86 (0)21 6320 3935 | @ Binjiang +86 (0)21 6888 3935 | @ Raffles City Changning +86 (0)21 6474 5700

Communication Design

Prizewinning excellence in communication design: Red Dot Award for the brand identity of Paulaner Bräuhäuser Worldwide

29.08.2017. For years, the Red Dot Award has been recognising projects and work of outstanding quality, ranging from product design to all facets of brand communication. Over 8,000 examples of high-quality work from around the world were entered this year, from which 24 experts selected the winners in the individual categories during a process lasting several days. That level of competition makes us all the happier that Paulaner this year ended up on the winner’s podium in the Brand Identity category – the most wide-ranging of all communication disciplines – for the reworked Corporate Identity of Paulaner Bräuhäuser worldwide.

Our Paulaner restaurant concept represents a contemporary Munich “Wirtshaus”. It is a place where you can make friends and enjoy excellent Bavarian food and beer - with all your senses. The culinary focus is on “social food” - big sharing plates - and genuine Bavarian specialties. Our concept represent a love affair of modern life and Munich identity. Whether brewing process, kitchen or interior design - we rely on our regional origin, quality materials and authentic crafts. For our concept, we combine the love of tradition with current catering trends. The craftsmanship is to be honored. The claim to authenticity, quality and profitability is very high in all areas. All that effort makes it even more satisfying that the concept has been recognized by the expert jury of the Red Dot Award.

Lars Eckart, managing director of Paulaner Franchise & Consulting GmbH, who is responsible for the Paulaner Bräuhäuser businesses together with Jürgen Schenk, says: ‘I am happy that our successful product is receiving major recognition. We will continue the development of our restaurant concept in order to be able to offer our guests an authentic piece of home as well as Munich life and identity, even if they are many thousands of kilometres away from the city. It makes things even better that the visualisation of this approach by the agency implementing it, SchleeGleixner, which bridges the gap between tradition and contemporary interpretation, has received international recognition with the Red Dot Award.’

Take a seat and enjoy your downtime in one of our Bräuhäuser.
We look forward to seeing you!

Location of the month

Welcome to Paulaner Bräuhaus München

Freshly brewed beer has always been part of Munich’s lifestyle. The first Paulaner Bräuhaus opened in Munich, in 1989 at Kapuzinerplatz – the beginning of a true success story.

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»The Taste Of Munich
in Shanghai«

The Paulaner Bräuhaus website is only accessible for people 18 years of age or older.

To find out why we don’t advertise to underage youth, go to the German Brewers Association website: www.bier-bewusst-geniessen.de

Please confirm that you’re at least 18 years old.